Todd McKinnon is the Chief Executive Officer and Co-Founder of Okta. He is responsible for creating, communicating and implementing the overall vision and strategy for the company. Under Todd's leadership, Okta has grown into the leading identity solution with thousands of customers.
Todd earned his B.S. in management and information systems from Brigham Young University and his M.S. in computer science from Cal Poly San Luis Obispo. Â He is as a regular contributor to industry publications, including Forbes, Fast Company, Fortune and the Wall Street Journal Accelerators. Todd also enjoys exercising and spending time with his family.
Are you attending e-Commerce Expo this year? Okta will be there and we look forward to connecting with you!Â
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Visit us at booth #Q52 to learn how we give you the insights you need to build stronger relationships with your customers. Also, don't forget to join our sessions, request a meeting with us to speak with our subject matter expert.
As businesses continue to evolve, harnessing the power of customer data to fuel the Customer 360 has become increasingly complex yet crucial for driving business success and competitive differentiation. At the heart of customer data lies Customer Identity. This session will explore the multifaceted role of Customer Identity in the digital age, from elevating customer experiences to driving personalised engagement and nurturing brand loyalty. Learn how JD Sports are using Okta Customer Identity Cloud to power their JD Sports Loyalty app, JD STATUS, by:
- Reducing friction and building trust in customer interactions
- Activating real-time insights to optimise and personalise customer journeys
- Balancing CX with security and privacy compliance
Don’t miss this opportunity to gain critical insights into the transformative potential of Customer Identity.
Speakers:Â Jessica Riccio, Senior Solutions Marketing Manager, Okta &Â Sam Hopkinson, Head of Apps & Loyalty, JD Sports
Check out our latest resources to learn more about how Okta is building a world where anyone can safely use any technology, powered by their Identity.Â
Research from the FIDO Alliance found that consumer frustrations with authentication lead to significant losses for online retailers. Based on a survey of 1,000 consumers, the study revealed that 58% of consumers have abandoned carts and stopped their purchases due to difficulty signing in.
Beyond reducing cart abandonment, making it easy for users to sign in has another important benefit: it helps retailers acquire first-party data, which is more important than ever in today’s privacy-conscious — and increasingly cookie-free — age.
So, how can retailers reduce friction for returning users?
In today's retail landscape, providing a seamless, safe, and personalised experience is the gold standard. Whether it's in-store, online, or across various channels and devices,
customers expect a consistent experience at every touchpoint.
Discover the age of unified commerce, where Identity is the linchpin to delivering such a seamless experience. Our report delves into the crucial role of Customer Identity and Access Management (CIAM) in achieving this omnichannel harmony.
Given the strong competition for customer attention — and the trend towards increased regulation around privacy — brands that want to build long-term customer loyalty should be transparent about what data is needed and how it’s used to power a private, secure, and convenient experience.
But in a privacy-conscious world, how do you persuade customers to part with it in the first place?
The key is trust: customers will only share data and opt into marketing programs if they feel confident that their data is safe, is used in the way they’ve agreed to, and will benefit them by providing more personalised and convenient interactions.
